“Pushti” represents Grace and “Marg” represents Path to get closer to Shree Thakorji, that is, Pushtimarg is the Path of Grace. Pushtimarg was introduced to human beings by Shree Vallabhacharya Mahaprabhuji. Pushtimarg is also referred to as “Krupa Marg,” because Pushti means/is also known as “Krupa” in Sanskrit.

Pushtimarg can also be known as “Bhaktimarg” because it emphasis on offering ones service Shree Thakorji, that is, Seva.